What is the best way to impress prospective
parents from the off?

The process of making a decision between A and B usually starts with a Google search. And the decision over which secondary school into which a parent should enrol their child is no exception to this.

It is therefore essential that a school’s website is responsive to the demands of all its visitors in order to make a good impression, not only with prospective parents, but also with existing parents, students and stakeholders.

And although many schools do indeed have a website that is rich in content, it is not always as accessible to those viewing the site on a smartphone or tablet device.

INCO Education has worked with a number of schools on responsive web design to ensure that their school website is compatible with all the various mobile devices and offers all visitors an optimal viewing experience.

This is achieved by making the website appearance and content unique to each device in a number of different ways, such as changing the layout based on the size of the display screen, configuring buttons to make them easier to press, and hiding parts of the design so information can be presented differently.

This will improve the users’ experience, retain website traffic, increase credibility, make navigation easier, improve Search Engine Optimisation, and give your school a competitive edge over those that may not have a responsive website.

If you would like to get an expert’s view on how well your school’s website is communicating information to parents, or indeed how the process of updating the website can be made more efficient, please do visit our website: www.inco-education.co.uk

Alternatively please call us on 01902 784 800 or email info@inco-education.co.uk

You can read more about responsive web design on our blog.