There is no escaping the fact that we live in commercial world. This brings with it the potential risk of children viewing harmful or inappropriate material.The Advertising Standards Authority (ASA) regulates UK ads to ensure that they are truthful and socially responsible. A crucial part of that process is putting the protection of children and young people at the heart of its work.
Ad:Check – Understanding Advertising Regulation is the ASA’s teaching resource which explores the big issues surrounding advertising and the impact ads can have on young people.
Launched in 2012 and newly revised to reflect curriculum changes, the resource has relevant learning links to the Programme of Study for PSHE and offers a range of flexible, easy-to-use lesson plans and class activities that will:
Encourage active learning, rich in student talk, discussion and questioning.
Prompt students to develop skills of visual literacy, thinking critically, constructively and creatively in analysing and evaluating evidence.
Help students with presenting ideas in a variety of forms and justifying conclusions.
Enable students to solve problems and develop their analytical skills while being encouraged to think creatively about topical issues, through decision-making exercises.