The Advertising Standards Authority (ASA) is the UK independent regulator of advertising across all media. We work to make sure that all UK advertising is legal, decent, honest and truthful.

We are pleased to announce the launch of Ad:Check – Understanding Advertising Regulation, a new resource for PSHE, Citizenship, Media Studies and English at KS3 & 4.

 

Ad:Check offers teachers a range of lessons and classroom activities that will enable students to engage with examples of real ads and explore some topical and controversial issues within the context of their rights, responsibilities, duties and freedoms as citizens of a diverse and democratic society.

The materials and activities have been developed using real life case studies which will allow teachers flexibility in their approach and provide them with resources that will:

• Encourage active learning, rich in student talk, discussion and questioning.
• Prompt students to develop skills of visual literacy, thinking critically, constructively and creatively in analysing and evaluating evidence.
• Help students with presenting ideas in a variety of forms and justifying conclusions.
• Enable students to solve problems and develop their analytical skills while being encouraged to think creatively about topical issues, through decision-making exercises.

Ad:Check can be viewed and downloaded now from the ASA website.

Please also join our mailing list to receive more information from us about Ad:Check and our wider schools engagement programme here

This resource is produced by the Advertising Standards Authority. If you have any enquiries, please contact Priscilla Owusu at schools@asa.org.uk.